David Goliath
David Goliath
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 NEW David Goliath We Be Jammin Novelty Wrist Watch  US $15.99
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 THE WACKY WORLD OF DAVID GOLIATH WATCH LEATHER BAND NEW IN BOX 2004 US $21.99
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 SKULLS Rock Punk Rider Leatherette Wrist Watch unisex US $14.99
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 David Goliath Kids DG SW05 Signature BFFs Watch US $53.79
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 David Goliath Kids DG SW04 Signature Darkside Watch US $53.79
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 DAVID GOLIATH BOYS ARE SMELLY WATCH BLUE US $27.66
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 WOMENS DAVID AND GOLIATH BOY GIRL LCD WATCH IN BOX US $5.99
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 BUY ME STUFF 2004 BY DAVID GOLIATH ANALOG QUARTZ US $10.99
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 Ladies Fashion Quartz Watch with Leather Band US $4.39
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 David Goliath This is how I Roll Signature Watch DG SW08 NEW IN BOX US $11.99
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 DAVID AND GOLIATH DISCO QUEEN PINK WATCH IN BOX US $6.99
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 DAVID AND GOLIATH THIS SUCKS FUNNY WATCH IN BOX US $6.99
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 David Goliath WATCH Chubbies Fat Camp Brown Band FREE SHIPPING US $15.00
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 KIDS DAVID AND GOLIATH PINK BOY GIRL LCD WATCH US $5.99
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 DAVID AND GOLIATH BOYS ARE SMELLY LADIES WATCH IN BOX US $5.99
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David & Goliath Spooning Decorative Pillow $21.52 Decorate your master suite or guest room with this elegant and stylish decorative pillow with a Spooning Leads to Forking graphic. This pillow features a knife edge, and a button closure that makes cleaning easy. |
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David & Goliath Monsters Graphic Neck Roll Pillow $15.53 Decorate your master suite or guest room with this fun and stylish, decorative neck roll pillow featuring monster graphics. This pillow features a knife edge, and is machine washable. |
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David & Goliath Pillow Talk Decorative Pillow $12.51 Decorate your master suite or guest room with this elegant and stylish decorative pillow with a Pillow Talk graphic. This pillow features a knife edge, and a button closure that makes cleaning easy. |
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David & Goliath Cookies Graphic Neck Roll Pillow $21.17 Decorate your master suite or guest room with this fun and stylish, decorative neck roll pillow featuring a cookies graphic design. This pillow features a knife edge, and is machine washable. |
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David & Goliath Monsters Graphic Decorative Pillow $15.19 Decorate your master suite or guest room with this elegant and stylish decorative pillow with a Monsters graphic. This pillow features a knife edge, and a button closure that makes cleaning easy. |
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David & Goliath Spooning Graphic Neck Roll Pillow $17.48 Decorate your master suite or guest room with this fun and stylish, decorative neck roll pillow featuring a Spooning Leads to Forking graphic. This pillow features a knife edge, and is machine washable. |
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David & Goliath Pillow Talk Graphics Neck Roll Pillow $22.7 Decorate your master suite or guest room with this fun and stylish, decorative neck roll pillow featuring Pillow Talk graphics. This pillow features a knife edge, and is machine washable. |
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David & Goliath (DVD) $4.93 A family video that explores the famous biblical underdog David and his confrontation with the giant Goliath. A refreshing approach to the story with a positive message and am emphasis on the importance of character and moral values. |
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David & Goliath (Board) $9.89 Recounts the story of how David, a shepherd boy who loved God, fought the giant Goliath. On board pages. |
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Greatest Heroes and Legends of the Bible - David& Goliath (DVD) $6.04 Charlton Heston narrated this animated version of the story of the battle between David and Goliath. |
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David and Goliath Crystalline Gem Trouble Maker Dangle Belly Ring List Price: $39.99 Sale Price: $16.99  |
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14 Gauge (1.6mm), 3/8" Length (10 mm), 316L Surgical Grade Stainless Steel, 5mm top ball. AUTHENTIC David and GoliathTM Officially Licensed Body Jewelry from the company that makes the funniest products on the planet... |
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Pugster Bible Story David And Goliath Italian Charm Link List Price: $9.28 Sale Price: $6.99 |
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Goliath was from Philistine and gave Israelites a bad time and cursed their God. He was a large man of over 9 feet tall and wanted to battle one Israelite. No one but a teenager named David would fight him and David only needed one stone and his slingshot to kill Goliath... |
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Pugster Bible Story David And Goliath Italian Charm List Price: $22.30 Sale Price: $5.99 |
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Together with a stainless steel starter to match your Itallian charm bracelet. Goliath was from Philistine and gave Israelites a bad time and cursed their God. He was a large man of over 9 feet tall and wanted to battle one Israelite... |
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David and Goliath Crystalline Gem Goodbye Kitty Dangle Belly Ring List Price: $39.99 Sale Price: $16.99 |
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AUTHENTIC David and Goliath Officially Licensed Body Jewelry from the company that makes the funniest products on the planet. Say goodbye to that pesky kitty with this David and Goliath crystalline gem dangling belly ring... |
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Pugster Bible Story David And Goliath Italian Charm List Price: $18.28 Sale Price: $4.49 |
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Together with a stainless steel starter to match your Itallian charm bracelet. Goliath was from Philistine and gave Israelites a bad time and cursed their God. He was a large man of over 9 feet tall and wanted to battle one Israelite... |
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David and Goliath Crystalline Gem Guys Dig Me Dangle Belly Ring List Price: $39.99 Sale Price: $16.99 |
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. Specifications: 14 Gauge (1.6mm), 3/8" (10mm) Length, 316L Surgical Grade Stainless Steel, 5mm Top and 8mm Bottom Ball. DAVID and GOLIATH Crystalline Gem "Guys Dig Me" Dangle Belly Ring |
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Pugster Bible Story David And Goliath Italian Charms Bracelet Link List Price: $13.30 Sale Price: $9.97 |
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Goliath was from Philistine and gave Israelites a bad time and cursed their God. He was a large man of over 9 feet tall and wanted to battle one Israelite. No one but a teenager named David would fight him and David only needed one stone and his slingshot to kill Goliath... |
Competing Against Goliath: Constructing a War Chest
When David slew Goliath in the open field separating the armies of Israel and Philistine he didn’t walk into the fight empty handed. Prior to engaging the behemoth in battle he collected five smooth stone from the river to do battle with. In his mind he knew he needed only one, his accuracy was astounding and this wasn’t his first encounter with a larger foe, but he wasn’t foolish either, he needed an arsenal just in case. David made sure he had a war chest.
When you look at the business world and all the businesses there are most are David’s fighting against the select Goliaths. Standard and Poor lists its top 500, but in 2000 there were over 25 million businesses, quite a great divide. So how do you compete against these mammoth corporations? Simple you build a war chest. While most corporation build theirs buy stock piling cash, and have the ability to issue bonds and equity to potential investors to raise capital necessary to expand, most small to medium sized businesses lack the channels to find hordes of cash. We have to make a trip to the brook and gather our choice ammunition.
Cash flow is a touchy subject for most businesses, smoothing inflows through the year may be a near impossible task, but gathering a reserve of cash and opening other channels of opportunity are not completely impossible. Cash for expansion can be acquired by leveraging the equity in the business, seeking open lines of credit, and factoring receivable for a percentage of the total amount if necessary. It is not beyond the realm of possibility to stockpile a decent amount of cash, but you may fall short of the millions in cash larger corporations can have at there disposal, so there must be another way.
Human capital is overlooked sometimes as a means of adding to your war chest. Selecting highly talented staff members, training them, and retaining them are means to building the chest. Adding responsibility, title, incentives, flex hours, and to some extent extending the boundaries of decision making and implementation can allow you to retain quality talent in your talent pool. Believe it or not money isn’t always the answer to solving the employee problems, some people are willing to work harder for less if you are willing to cater your total compensation package to what motivates them. Wharton, Stanford, Princeton and Harvard may have name recognition, but there are many diamonds in the rough that can think and act in multiple directions that may not have the pedigree of an Ivy League school.
Intangibles are another form of arsenal that you can load up with to help topple the giants of industry. They come in many forms, copyrights, trademarks, patents, and proprietary technology. Building a war chest of intangibles and intellectual property could be the battering rams to breakdown the barriers to entry. When you become the only channel by which an industry must go through to achieve the benefits your intellectual property offers it turns to tides of battle to your favor.
In general the smaller you are the quicker you are. Your small company can adapt maneuver, and change direction faster then the larger breed. This will allow you to enter new markets quicker, bring designs to prototype quicker, and flow with the trends and directions of commerce much easier then other might. A speed boat can avoid the icebergs, and change course much easier and quicker then an ocean liner can. This can be used to your advantage if you can strategically put it to its best use.
Quality is often an overlooked aspect of competition. Quality tends to dwindle the larger a company becomes, and all too often small business try to compete on price and every time they will fail. Sometimes price never enters into the mind of the customer or client. The convenience, quality and overall experience of a product or service outweigh the price tag associated with it. When is the last time you decided to for go a cup of coffee at your local coffee shop because it ran you $3.50 a cup? For three times that amount you could have gone to the grocery store bought the ingredients and produced at home twenty cups of coffee. It was the quality, convenience, and experience you received that keeps you coming back, regardless of the how much it costs.
David fought Goliath with the tools he was most comfortable and familiar with; he bested him with his own war chest of five stones. Listed above are five stones you can put into you chest. It is by no means an exhaustive list, but it’s a start. Fighting a battle on your terms and in conditions you feel comfortable in will produce better results, and when executed to perfection, your war chest can bring down the mightiest of adversaries.
About the Author
Jayson Cardwell is the CEO and Founder of Cardwell Financial Group, a business and personal financial services company that assist established businesses, start-up businesses, and their owners navigate their businesses and finances. For more information visit them on the web at www.CardwellFinancial.com.