Rolling Hills Custom Jewelry

Q1. Andrea receives an e-mail from her sister-in-law's e-mail account that is actually a recommendation for a website with a demonstration of a new home hair-coloring system. She later discovers that her sister-in-law received a free trial kit for passing Andrea's and four other friends' e-mail addresses along to the marketer. This is known as
A.viral marketing.
B.buzz marketing.,
C.guerilla marketing.,
D.a word-of-mouth pyramid.,
E.personal advertising.

q2.Suppose Tommy Hilfiger is introducing a new line of men's ties. The designer believes that the target market for these ties comprises men who are very status-conscious. In keeping with this assessment, department stores selling the ties should
A)charge a price based on their cost.
B)charge prices consistent with their existing ties.
C)discount the ties.
D)negotiate the price with individual tie shoppers.
E)use price symbolically.